With the need for many businesses to be more streamlined and productive a company can sometimes find itself with many of their employees working under pressure that can then lead to low moral and possible result in a high staff turnover. The benefits of a company having a highly motivated workforce can be considerable and having a workforce that is both motivated and productive should not be regarded as being mutually exclusive to one another.
Left unattended employers run the risk of alienating their employees, events can cause employee frustrations to boil over resulting in employers finding themselves on the back foot, faced with a problem that cannot be ignored.
Ideally employers would allocate the time to fully understand the needs of their employees and learn from their experiences of working on the front line, but employers are too often themselves tied up with the day to day task of fighting their own fires.
Online surveys provide employers with an affordable and efficient method to automate the process of collating the information and storing it in a format that allows for real-time analysis there by helping the management towards the goals of achieving staff satisfaction and high productivity.
Dissatisfied & unproductive
There are many reasons why employees may be dissatisfied with their job and more often than not staff frustration is channelled into a demand for higher salaries and less hours. Managers who tackle these issues head on, making it all about salary and hours, will often find themselves dealing with the symptoms and not the root cause.
It’s not about money
The following are barriers to achieving productivity, none of which are likely to be resolved by increasing salaries or reducing hours:-
- Insufficient training
- Out of touch management
- Out of date working methods
- Lack of proper tools and equipment
The solution to an employee’s problems is not always through the awarding of higher salaries. There have been many studies made that have found that the level of financial reward is rarely the main motivator towards job satisfaction.
Take the case of a single mother who is juggling a full time job with the need to look after three children. Out of frustration she may demand more money so that she feels that she is able to cope where a better solution, for both her and the company, may be more flexible working hours.
It is all about communication
It is in any company’s interest to encourage communication. A company that makes communication between personnel and management difficult, or that takes the view that if personnel have a problem they will say something, can often delude themselves into thinking their workforce is content when it is not. It only takes one small problem and one disgruntled employee to feel aggrieved for an entire workforce to develop a destructive ‘them and us’ attitude.
Improving communication
Meeting one on one between the employer and employee would be ideal but really it is only a practical solution for smaller companies.
Meetings between management and worker representatives are good in theory but can often spiral into becoming talking shops and losing their purpose as both sides become more familiar with one another and the meetings run the risk of being hijacked by the more extreme personalities.
Suggestion boxes are useful but can be viewed as token efforts by management as they wait for personnel to highlight a problem.
Newsletters can be a positive step, but their purpose is generally to inform and not discuss issues.
Keeping the initiative
Conducting employee satisfaction surveys regularly you are able to ask each employee specific questions and presents a pro-active management initiative where the whole workforce can be consulted on various issues. Surveys are able to provide a level playing field between the quieter and more vocal employees.
Consultation should not be seen as a sign of weakness, a confident manager will take counsel from all quarters before making a decision. By issuing a survey and keeping the initiative the employer is able to tackle problems from a position of strength as opposed to waiting for problems to fester and then develop out of proportion.
If small problems are left unresolved they can lead to a relatively minor problem breaking the camel’s back and management faced with a workforce whose mood has changed from positive to negative over night.
Easy and quick
For most organizations online surveys represent a proactive and low cost solution. They can be created very quickly and for the majority of organizations, where most of the personnel have desktop computers, they are also quick to deploy direct to the individual.
If there are situations where individuals do not have personal access to a computer there are still options available to using the online survey solution such as through the use of a shared computer, operator input or, as a last resort, a hardcopy survey.
Job satisfaction
There are combined elements that will contribute towards an employee’s job satisfaction, including company ethics, working methodology, ethos and environment to having decisive and effective management. Job satisfaction brings benefits through improved productivity and motivation from a workforce that feels that they are treated as individuals and not a commodity item.
Educate and inform
A less appreciated benefit of online surveys is that they can be used effectively to educate and deliver important information to the workforce, ensuring that the ‘message’ is delivered consistently and does not become corrupted as it is passed down the line.
An online survey can explain a difficult situation to the employees and get valuable feedback as to the best solution. It is rare in this situation that the workforce would appear negative; it is more likely they will feel informed and empowered and that might be enough to turn a negative problem into a positive challenge that unites the workforce.
Exit surveys
Exit surveys are a method for management to confirm that when people leave the organisation they are leaving for valid reasons and not for reasons that if appreciated earlier could have been addressed and possibly resolved. Although identifying a problem may not prevent a person leaving, having identified a problem it can then be addressed and that may be enough to prevent other key personnel from leaving.
For a Sample Employee Satisfaction Survey:- Employee Satisfaction Survey Template
For a sample Employee Exit survey:- Employee Exit Survey Template